BMX3E - 11th, Retail and Services Marketing

Marketing Retail and Services Marketing, Grade 11, Pre-Employment Course (BMX3E) This course introduces the fundamental principles of marketing as applied to retail and services. Students explore issues or concerns that influence marketing and globalization trends, recognize the importance of customer service, analyze methods to build customer loyalty, and examine how product presentation influences the decision to purchase. By examining the key elements of retail and services marketing, particularly the role of technology, students develop personal skills that will be useful for a variety of marketing jobs. Prerequisite: None