BMI3C - 11th, Principles of Marketing

Marketing Principles of Marketing, Grade 11, College Preparation (BMI3C) This course introduces the fundamental concepts related to product marketing, i.e., the marketing of a good, a service, or an event. Students analyze the influence of trends, major current issues, transformations brought about by market globalization, and the impact of information technology on the purchasing decisions of different consumer groups. Students are also required to conduct market research, develop marketing strategies, and prepare a product marketing plan. Prerequisite: None Entrepreneurship